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  K-Pop Has Become a Global Marketing Engine — Why Fendi, Under Armour and Jinro Are Betting on Idols

  2026-08-27

  Cheolhee Won, Ph.D.

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  BTS’ ‘SWIM’ Earns 10th Gold in France as ‘ARIRANG’ Extends Its Global Run — and HYBE’s Next Growth Engine Emerges

  2026-08-27

  Cheolhee Won, Ph.D.

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  BTS ‘ARIRANG’ Tour Turns Fan Connection Into Global Impact — From Jimin’s Heartwarming Moment to a $100K Charity Goal

  2026-08-26

  Cheolhee Won, Ph.D.